It’s time to TikTok

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Lee, C., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers In Human Behavior, 28(2), 331-339. https://doi.org/10.1016/j.chb.2011.10.002 Lexico Dictionaries | English. Hashtag. Retrieved 2 April 2020, from https://www.lexico.com/en/definition/hashtag. Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Sage Publication. Long, C., & Wong, R. (2014). Viral marketing for dedicated customers. Information Systems, 46, 1-23. https://doi.org/10.1016/j.is.2014.05.003 Luo, M., Chea, S., & Chen, J. (2011). Web-based information service adoption: A comparison of the motivational model and the uses and gratifications theory. Decision Support Systems, 51(1), 21–30. https://doi.org/10.1016/j.dss.2010.11.015 Luo, X. (2002). Uses and Gratifications Theory and E-Consumer Behaviors. Journal Of Interactive Advertising, 2(2), 34-41. https://doi.org/10.1080/15252019.2002.10722060 Luo, M. M., & Remus, W. (2014). Uses and gratifications and acceptance of Web-based information services: An integrated model. Computers in Human Behavior, 38, 281-295. https://doi.org/10.1016/j.chb.2014.05.042 Mackayla, P. (2020). How to Use TikTok Challenges for Business. Social Media Examiner. Retrieved 4 May 2020, from https://www.socialmediaexaminer.com/how-to-use- tiktok-challenges-for-business/. Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2019). User-generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising, 39(1), 166-186. https://doi.org/10.1080/02650487.2019.1596447 64

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