It’s time to TikTok

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McGloin, R., & Oeldorf-Hirsch, A. (2018). Challenge accepted! Evaluating the personality and social network characteristics of individuals who participated in the ALS Ice Bucket Challenge. The Journal of social media in Society, 7(1), 443-455. https://thejsms.org/index.php/TSMRI/article/view/317 Moran, G., Muzellec, L., & Johnson, D. (2019). Message content features and social media engagement: evidence from the media industry. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-09-2018-2014 Morgan, J. (2011). Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing noise, and stand out from the competition. John Wiley & Sons. Muntinga, D., Moorman, M., & Smit, E. (2011). Introducing COBRAs. International Journal of Advertising, 30(1), 13-46. https://doi.org/10.2501/ija-30-1-013-046 Müller, J., & Christandl, F. (2019). Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses. Computers In Human Behavior, 96, 46-55. https://doi.org/10.1016/j.chb.2019.02.006 Nikolinakou, A., & Phua, J. (2019). “Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews”. Journal of Consumer Behaviour, 19(1), 13-23. https://doi.org/10.1002/cb.1790 Obar, J., & Wildman, S. (2015). Social media Definition and the Governance Challenge: An Introduction to the Special Issue. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2637879 Okazaki, S., & Taylor, C. (2013). Social media and international advertising: theoretical challenges and future directions. International Marketing Review, 30(1), 56-71. https://doi.org/10.1108/02651331311298573 65

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