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3.2.1 Content Browser Group: This group of users takes up a large number of users in the primary clusters (30% in Bilibili; 36.7% in TikTok) but shows less activities related to drawing practice than the average users, rarely creating a drawing video post or reacting to others’ work. Majority of users in this group have the value of LV (44 out of 60) and the number of followers (33 out of 60) below or equal to the mean value on Bilibili [Figure 2]. Similarly, all the TikTok users in this group show the number of L and the value of L/A below the mean [Figure 3]. They are involved in limited social activities such as searching or viewing drawing-specific videos, following other users, commenting, and liking, which require minimum commitments. 3.2.2 Learner Creator Group: This group of users have knowledge learning goals and interests on specific topics such as figure drawing or landscape painting. The majority of users in this group have more than 10 (mean value) pieces of work saved on Bilibili and higher L/A or L than the mean value on TikTok. It implies that Learner Creator Group would like to view and archive certain types of videos according to their learning goals and interact with others by liking or commenting to other posts but rarely post their creative work. 3.2.3 Creator Group: This group of users have posted their drawing videos in social platforms, active in creating, converting, and sharing skills [Figure 2 & 3]. Table 4 shows that on TikTok, the percentages of Learner Creator and Creator Groups in the primary clusters are similar, but that of Creator Group is significantly greater on TikTok than on Bilibili. Each Creator tends to have more followers than average on TikTok. This echoes to the results of user’s behaviour patterns discussed in regression analysis above (in the section 3.2). Users tend to follow productive creators and (actively) react to their work in TikTok. 3.3 Pilot Interview with Selected Users from Each Group As a pilot interview, we sent direct messages to the users from the three primary groups in TikTok (total of 81) for open-ended questions about their experience of learning and practicing creative skills through short videos. 12 of them voluntarily responded back: 2 out of 12 users are from the Content Browser Group; 4 out of 12 users are from the Learner Creator Group; 6 out of 12 users are from the Creator group. Their responses are summarized according to each group’s purposes, experiences and expectations in learning and sharing their drawing practice in TikTok. 3.3.1 Main purposes in learning and sharing drawing videos The Content Browser Group commonly express that they are busy and stressed in daily lives. They have interest in drawing but do not plan to practice. It is relaxing for them to just watch creative practice by others. They enjoy learning more about drawing skills and tips, through which they could also socialize with other users online. The Learner Creator Group are more committed to learn drawing skills by watching drawing videos for self-learning and collecting inspirations. The Creator Group mentioned that online friendship and social recognition are the drivers of their drawing practice; they actively create and share their work for seeking more social interactions and recognition from others. 3.3.2 User experiences and expectations in short video sharing platforms The Content Browser Group think TikTok provided them with immersive and engaging watching experiences. In particular, they appreciate the short durations of videos, fitting in the limited free time of their busy life. However, they doubt the credibility of the contentsPDF Image | Learning and Sharing Creative Skills with Short Videos
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