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posted by other users: Is it worth watching? Is this a right or better way of practicing drawing? Is this video appropriate to my drawing level? The Learner Creator Group think learning by watching TikTok videos is efficient because of their short durations and rich contents. They are also satisfied with the video quality on TikTok and expect to discover more. They often apply what they watched and create their own drawings but rarely post because they are afraid of receiving negative and untrustworthy evaluation by public. The Creator Group like the decentralized content distribution mechanism of TikTok as it exposes their work to more users. While it is easy to watch short videos, they often find it hard for them to create one because of its limited duration. A more guided process to plan and edit their drawing session in a short duration would be useful. All three groups have complaints about current commenting and searching features in TikTok. They think the current comments section fail to provide an efficient way of retrieving and archiving key information from videos. Also, it was a common response that short video sharing platforms need practical and ethical guidance in posting and reacting to user generated contents to create quality contents and supportive online communities of practice. 4 User Personas, Journey Map, and Design Opportunities Persona is a fictitious and concrete representation of target users, describing their characteristics and behavior patterns (Pruitt & Adlin, 2006). This chapter synthesizes the insights from the multi-dimensional user data into characteristic user behaviors and expectations based on thematic analysis. The insights are developed into five personas and corresponding user journey maps to illustrate their experience in short video platforms. Through the thematic analysis, the coded themes of the interview data from the two respondents in the Content Brower Group participated are similar and merged to create user persona 1: Content Browser. Also, the coded themes of the interview data from the four users in the Learner Creator are similar and merged to create user persona 2: Learner Creator. Additionally, we found differences in the coded themes of the data from the six users in the Creator group; further categorized them to develop 3 personas: Fan Art Creator (N=3), Recognition-Seeking Creator (N=2), and Influential Creator (N=1). Based on different behaviors of the five personas, we re-mapped the findings from the user profile and activity data to specify the phases that each user persona would experience in a short video sharing platform for their drawing practice. We also integrated the key phases of user journeys across the five personas and discussed the design recommendations for each phase in the integrated journey map [Figure 4]: 1) Creative Practice Through Social Interaction, 2) Video Previews and Comment Categories, 3) Personal Tracking, Assessment, and Guidance for Creative Practice.PDF Image | Learning and Sharing Creative Skills with Short Videos
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