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founder of Twitter and initial Instagram investor, try a test version of the app (Somini Sengupta & Wortham, 2012). Dorsey began using the app to send photos to his Twitter followers, spreading the anticipation about the upcoming release (Somini Sengupta & Wortham, 2012). Instagram started with 25,000 users in the first 24 hours, grew to 300,000 in the first 3 weeks, and hit one- million users after just 2 months (Somini Sengupta & Wortham, 2012). In February 2011, Instagram was valued at $20 million US (Streatfield, 2015). By the end of the same year, during its annual iOS store retrospective event, Apple announced Instagram as its “definitive” top app of the year (Abidin, 2016; Tsukayama, 2011). In March 2012, Instagram was valued at $500 million US then brought in $50 million US within the same month of that valuation announcement (Rusli, 2012). An Android version of the app was released on April 3, 2012, which generated more than one-million downloads in 24 hours (Blagdon, 2012). In late April of 2012, Facebook bought Instagram for $1 billion US in cash and stock (Rusli, 2012). The sale is said to be the largest acquisition in the history of social networking (Staff, 2012). The Instagram purchase was the first Facebook acquisition costing more than $100 million US. The Instagram app had 30 million users at the time of the purchase (Rusli, 2012). Although Systrom had announced no interest in selling, Instagram was owned by Facebook 48 hours after Mark Zuckerberg called (Somini Sengupta & Wortham, 2012). The closure of the sale netted Systrom, who owned 40% of the original company, $400 million US (Staff, 2012). The acquisition of Instagram, one month before Facebook’s initial public offering, was seen as a key move for Facebook because Instagram supported Facebook in the realm of mobile sharing, an area that was seen as a weakness for Facebook (Rusli, 2012). 6PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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