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LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS

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LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS ( lifestyles-ofinstagram-famous-what-fashion-micro--influencer )

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In a post on his personal Facebook page, Mark Zuckerberg emphasized that the two social networks would continue to be operated separately, with a commitment to continue to run Instagram as an independent service (Rusli, 2012). Zuckerberg also added intentions to help Instagram continue to grow by using Facebook’s established engineering team and infrastructure (Rusli, 2012). In a separate blog post on Instagram’s website, Systrom reiterated intentions to preserve the service’s function and autonomy as well as to leverage the new parent company’s resources and talent (Rusli, 2012). After its acquisition by Facebook, the original Instagram team continued to develop the application, adding new features and updates. Key updates included allowing users to upload photos with non-square dimensions, the creation of Instagram stories, a redesigned logo and interior app design, and timeline posts no longer appearing in chronological order. The constant app updates are heralded as the company’s ability to keep fans engaged and attract new users at a fast pace (McCracken, 2017b). Originally, a distinctive feature of Instagram was confining photos to a square; however, this feature was changed in August of 2015 to allow users to upload differently proportioned media (McCracken, 2017b). The decision to change allowed photo proportions was not a small one as it was seen as an Instagram signature, much like Twitter’s original 140 character limit (McCracken, 2017b). What first was seen as “sacrilege” became a hit for many users, as well as encouraged developers to keep evolving the app past its original defining characteristics (McCracken, 2017b). Systrom cited the departure from square-bound photos as giving the team “permission” to try new things and claimed their allegiance to the original design had been ultimately holding them back (McCracken, 2017b). Users took the change and embraced it, uploading more 7

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