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content, steps they go through to create engaging posts, and how they craft and view their online persona. There seems to be a disconnect and gap in data between marketers’ perception of what influencer marketing can do for them and what influencers desire out of their partnerships. In fact, in a recent survey, only 25% of micro-influencers believed that brands have a realistic understanding of how much influencer marketing programs actually cost (Activate, 2016). Conclusion Considering the influence on market share attributed to Instagram influencers and the high price they are able to demand for their services, it is important to understand how influencers rise in Instagram (and real-life) fame. My goal in this thesis is to explore the influencer’s narrative. Toward this goal, I focus on the experiences and self- perceptions of a group of female fashion influencers in order to create a better understanding of what motivates them as an influencer, enabling IMC professionals to identify how brands can fully capitalize on their use of influencer marketing. 15PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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