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CHAPTER TWO: METHODS OF DATA COLLECTION The purpose of this chapter is to outline the research process I undertook and the reasoning behind several decisions I had to make. In this chapter, I will detail the research design, population, sampling techniques, and data analysis techniques used in my study. Research Design In order to explore the nature of the Instagram “influencer,” I conducted a series of in-depth interviews. I based my interview process on an approach known as Interpretative Phenomenological Analysis (IPA; Smith, 2009). IPA methodology is a so-called “qualitative” technique that offers a way to provide detailed examination of the human experience. With IPA investigations, the researcher conducts a series of in-depth interviews, often described like “a conversation with purpose” (Smith, 2009, p. 57). I had six purposeful conversations with Instagram micro-influencers. Partially based on the fashion context and partially based on my use of convenience sampling, all interviewees were female. I stopped at six because at this point I reached content saturation, the point at which all informants were generally responding along similar themes (Smith, 2009). The in-depth interview is an ideal method of conducting research for my proposed questions because of the narrative nature of the data sought. Through my interviews, I was able to create a more personal narrative of the individuals being interviewed and 16PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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