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explored the nuances between stories. Through in-depth interviews and guided conversation, I was able to be more exploratory than other methods such as a survey; these interviews created the opportunity for open-ended answers. Because the interviews were semi-structured and not strictly set to one path, I was able to pursue different avenues as they arose in each conversation. Using a semi-structured format was an essential part of my research strategy in respect to the research setting; it was extremely important to create an atmosphere that allowed for the interviewee to feel comfortable enough to share what could be perceived as personal, sensitive, or competitive information in relation to her Instagram account. Through this research method, the interview was able to flow as a conversation. I steered the conversation through natural prompts and allowed for each individual’s story to be uniquely described based on her experiences without corrupting her viewpoint with ideas suggested by me, the interviewer. I developed my semi-structured interview questions with the aim of creating questions as open ended as possible, and I used the IPA framework as a basis for creating these open ended questions. My interview questions can be found in Appendix A. I conducted as many interviews in person as possible; however, due to geographical restraints, I conducted half of them through video chat. It was important to create a casual feel in these interviews because of the personal nature of the information I was seeking. When we were able to meet in person, we met at coffee shops or talked over lunch. When we talked over video-chat, the interviewee was always in her home in a comfortable setting. 17PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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