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pivotal to keeping her following and gaining new followers. The micro-influencer possesses a unique perception of self-identity in which she believes herself to “just be like everyone else” or “a normal girl,” while at the same time believing herself to be a source of inspiration; she is someone that other people look to follow. Because she believes she is speaking to another girl just like her, or “a friend,” the influencer wants to speak truthfully and share her normal life. At the same time, influencers admit to not living a normal life. The influencer doesn’t seem to recognize the contradiction that those two identities pose to one another. She sees herself as being ordinary and extra-ordinary at the same time, even in the same sentence in some of my interviews. Lucy described this contradiction. Here she is answering the question, “Why do you think your followers follow you?” I think like the relatability of it. ...I would wanna follow people who, like, are kind of going through, like, what I'm going through, like, doing what I'm doing. But, I guess, like, the Instagram scene is, like, perfect. You know, like... ‘Oh, they live a great life.’ Like, I get it... I do live a really nice life...but I'm portraying the highlights of it, you know not, like, not all of the moments of it. So I think people are like, ‘She's my age, and she's like doing fun things. So, like, I wanna follow her.’ You know?” Other influencers echoed the same sentiment. In one sentence, they would cite that people want to follow them because of how relatable their followers find them, and in the next sentence would say that their followers find them inspirational, living a life that others want. Authentic to her brand. Authenticity for their followers connects directly to why micro-influencers feel pressure to remain authentic to their brand identity. The Instagram 25PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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