PDF Publication Title:
Text from PDF Page: 031
influencer simultaneously desires to be authentic for her followers and be authentic to her brand identity; this dual desire is often a source of contradiction for the influencer. Within their self-created rules to follow, influencers place immense importance on whether or not their posts reflect their curated, online brand identity. The individuals interviewed all understood the importance of creating a consistent brand identity so their followers and potential company partners can expect consistent messaging and content. Aly, a micro-influencer and recent college graduate who has had over 10,000 followers since she was 15 and now commands an audience of over 30,000 followers, explained the pressure she creates for herself to build an authentic yet filtered image on Instagram. Aly first explained her desire to be authentic with her followers, then continued to describe how her need to a have a curated brand image affects her authenticity. I definitely try to keep it so it's real, but still, like, a business where, like, if companies are looking at it to work with me they're not, like, ‘Oh this girl's just, like, having fun.’ Like, you know- just keeping it a little more professional. Like, I wouldn't post photos of me, like, out with friends having like a crazy night. That, that's kinda what I mean with, like, the line...trying to keep it so it's still a little bit professional. But, it's definitely still, like, me... It’s very me, but it definitely keeping, like, my image. For Aly and the other influencers, brand identity is an important element to distinguish themselves from other influencers on Instagram. Their brand identity is created through their unique use of photography, editing style, voice, and products they promote. Each influencer wants her followers to be able to distinguish her posts from others when scrolling through their Instagram feed. The posts are distinguished through 26PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
PDF Search Title:
LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERSOriginal File Name Searched:
thesis-instagram-fasion-micro-influencers.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)