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exceptional photography and/or unique editing, creating a instantly recognizable look, specific to each influencer. Once the follower is hooked with an interesting photo, the caption must express the influencer’s specific brand voice, too. Influencers believe their brand identity is so strong and personal enough that their followers can easily tell if a post is disingenuous. For instance, Lucy is very mindful of balancing sponsored content with organic content in order to keep a consistent image. I like looking at the grid and like looking to see your profile ... seeing, like, kind of the colors and how they all work together and stuff... And I don't think it looks good when (sponsored posts and organic content) are right next to each other 'cause you can tell. Like, people know. Authentic to her values. An influencer caters her posts to what she thinks her followers and brand partners want to see. At the same time, she wants her posts to express her own creative identity and personal values. In part two of this chapter, I will address how creativity is a motivating factor for micro-influencers, but authenticity also affects an influencer’s creativity on the social media platform. In our conversations, influencers expressed an inner struggle they faced between wanting to remain true to their creative desires, but also give followers what they want to see posted. Hayley, a 22 year old world-traveling college student who has had thousands of followers since the app first launched, explained her struggle between wanting to present her authentic voice and also wanting to please her followers. I think it's like part of...why people follow people on social media, I think it has a lot to do with being real and being vulnerable. I know that just from personal experience. I have un-followed so many accounts on Instagram that are just like, very typical 27PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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