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I asked her to explain why she thought she felt that way, and she responded that she thought it was “because I wouldn't have bought it with my own money. Like, it wasn't something I would buy.” Neither how long the influencer I interviewed had been promoting brands on Instagram, nor the number of followers she has, changed her desire to remain authentic to personal values. Aly, who has been on Instagram working as a micro-influencer for at least 6 more years than Sydney and has 30,000 more followers, shared the same opinion and a similar story: Whoever it is that I'm working with, I'm super serious about that I would not work with them unless I would go out and buy whatever they were trying to sell. At first I used to work with like just a ton of random ones because for free products...I used to occasionally get in a contract where I'd sign on with a company and be like, ‘Oh this will be great.’ And then, like, I got the products, and I ended up not loving it or something. For example, I worked for a shampoo company and I didn't like it but I, I had already signed a contract. So that was difficult. Whenever it was, like, I didn't know how to share something that I wasn’t, like, excited about. And so after like that experience I just made sure whoever I was working with, I was like 100%, like, super excited about and would, like, 100% want to share their stuff. So I, um, with that I ended up, um, now I, whenever I do post sponsored content I still make it as real as possible. For an influencer, staying true to her personal values isn’t just motivated by what she thinks her followers want to see. Influencers often see their account as an extension 30PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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