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of themselves, creating a personal connection to the brands they promote. If a brand fails to align with her personal values, the influencer does not want to promote it. Because an influencer has such a deeply personal connection to her Instagram account, and often views it as a extension of herself, influencers admit to struggling with finding fulfillment in numbers, such as follower count or revenue generated through their account. Every influencer I talked to admitted to this and felt that finding fulfillment in numbers created an unhealthy mindset and unhealthy relationship with Instagram. Many overcame this struggle by first recognizing and becoming aware of the problem, and then taking time away from the social media platform to relieve the pressure of needing to share. Part Two: What Motivates a Micro-Influencer? One of the biggest questions I sought to answer through these interviews was “Why do micro-influencers do what they do?” In every interview, influencers were quick to condemn finding fulfillment in numbers, whether it be monetary or follower count; instead, all of the interviewees found fulfillment through personal enjoyment of sharing and reaching people. In the language of Wrzeniewski, McCauley, Rozin, and Schwartz (1997), each saw their work on Instagram as a “calling.” Many influencers expressed why they share their lives with thousands of individuals on the internet, and three common motives appeared: using Instagram as a creative outlet, using Instagram as a platform to share their knowledge, and using Instagram as a way to connect with people. Instagram as a creative outlet. Undoubtedly, these micro-influencers view Instagram as a fun, creative outlet. For every influencer, their original inspiration was 31PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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