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CHAPTER FOUR: IMPLICATIONS FOR IMC PRACTICE The purpose of this chapter is to provide recommendations for individuals interested in becoming micro-influencers on Instagram and to provide recommendations for businesses or marketers who are interested in using micro-influencer marketing on Instagram. Although all recommendations are necessarily limited to findings from this study, they are nevertheless helpful given the lack of research in this area. It is also important to note that these recommendations are not step-by-step methods, but are instead meant to create a holistic understanding of an individual or business, a set of guidelines that are helpful to know in order to have a successful experience with micro- influencer marketing on Instagram. Recommendations for Individuals For individuals who are interested in becoming micro-influencers on Instagram, I recommend diving deep into research. Exposure to the many influencers that are already on Instagram will give guidance and provide visual and practical examples regarding brand image, photography, and personal voice that I described in this paper. Researching how individuals are able to create a cohesive brand image that balances the duality of personal and professional personas will be essential to crafting your own. When you begin to create your online persona, find your niche. Every influencer that participated in this study has her own unique niche that she claimed attracted her 45PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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