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particular followers. Being a micro-influencer means being more directly tied to your audience, allowing the micro-influencer to focus on her purpose. Micro-influencing creates for a more devoted audience than macro-influencers because of the more intimate nature of having fewer followers. The micro-influencers who participated in this study all possessed a strong vision of their target audience, or typical follower. They know who their audience is and work to speak directly to them, authentically and personally, through voice and message. Do not expect over-night recognition for your Instagram account. As discussed in Chapter 3, many of the influencers had been actively working on Instagram for many years. To increase brand awareness and gain more followers, I suggest connecting with other micro-influencers. Many of the successful influencers I spoke to gained followings by being active with other influencers on Instagram, posting photos with each other, and partnering together for events or promotions. Lastly, I believe that if your goal is to become successful on Instagram by metrics such as followers, notoriety, or monetary compensation, you will be disappointed and might experience burnout. In our conversations, influencers admitted to struggling with finding their value in Instagram numbers when initially starting their page, and said that searching for success from followers or fame on Instagram is an unhealthy mindset and leads them to a unhealthy emotional state. Many of them said that spending a large amount of time on Instagram led them to take time away from the social media platform in order to reevaluate and step back from sharing. 46PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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