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impacts than positive. This study includes three main objectives: To evaluate the reasons as to why TikTok app has gained its sudden massive attention and determine positive and negative impacts of the application. To conduct a primary research constructed on content analysis of parent‟s opinion about TikTok and an interview a few up and coming microcelebrities to get their reviews about the application. To propose a conceptual framework to serve as users roadmap for TikTok‟s micro- fame. Therefore, it is very important to understand how TikTok has been playing a crucial role in youths‟ life. Parents need to be aware of what their children‟s do and see in this app. This study hopes to benefit in relation to TikTok users which may help the psychologist in the future and parents to recognize why it has an immense effect on the younger generation. Literature Review In this section we have identified literature references broadly covering the objectives. Different theories have evolved through time to explain why applications suddenly gain a massive user base. A study conducted on the TikTok app suggested the user-centric theory which is a repetitive procedure where they focus more on the users and their needs. UCD requires the users throughout their process and carry out number of research and plan methods to produce extremely useful and reachable products for the users. As TikTok is purely created based on user‟s knowledge and understanding. As this app is not only used as a social network but focuses more on user‟s innovation and provides the users by offering them to easily convey their imagination. Reviewing the study by jiang Xiao Yu (2019), the same is proven by the theory of user centric. Another article encouraged the business model which is also one of the reasons for gaining sudden massive attention. Business model represent the reasons of how the company produces, distribute and seize merit in financial, societal, cultural and further situations. However, to understand why it is unique, it is important to see the company behind TikTok, ByteDance. ByteDance had secured a round of subsidy from SoftBank and additional depositors consist of $3b with an estimate of $75b. Their main mission not only aims to deliver knowledge but also to create a productive hub, present and motivate users and this idea helps their strategy in product growth. Users like Loren Gray, the LaBrant family, Baby Ariel, Kristen Hancher, Cameron Dallas, Gil Croes, Jayden Croes, Savannah Soutas, Liza Koshy and Mackenzie Ziegler who have created their fortunate brands and have their own music careers and most significantly YouTube channels. These top 10 influencers have gained millions of followers and can earn millions of dollars as more brands are ready to collaborate with influencers on this platform. As TikTok is capturing market shares apart from further common and famous media apps. Hence, ByteDance is violently advancing in progress and achieving its fame (Gennaro Cuofano, 2018). TikTok‟s business model like other media apps contain two main components that is users and advertisers. Its income comes from advertisements and app purchasers by TikTok users. Most important point to be noticed here is that users don‟t pay for downloading this app and using it but TikTok bundles its revenue from the data of the users that they get from you (The economic times, 2019). The recent statistics displays us that there are 500 million monthlies active TikTok users around the globe. Studying the article by Gennaro Cuofano, the same is represented by the business model. The way the app is designed is another benefit for TikTok to achieve its unexpected huge recognition. The first thing that makes TikTok different from other media apps is with the availability of several kinds of background music‟s, challenges, dance videos, magic tricks and funny videos that fascinate the youths to connect with the app. The second one is that this app requires less amount of time to create a video, 15 seconds which is an advantage for the users as this factor fit into the user‟s rapid lifestyle which makes TikTok totally different from other competing apps. This unique design of TikTok is a plus for the product and to support its development and growth. The first ever short video app to use big data analysis is TikTok. They have used big data analysis to understand the liking of the users so that they can suggest diverse contents to them which is easy for the users to select what they prefer (Hou Liqian, 2018). 188PDF Image | Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame
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