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Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame

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Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame ( living-a-moment-impact-tictok-influencing-younger-generation )

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government itself. This is not often considered a threat by local policy makers, but the truth is that they will have data relating to your height, weight and even how many users wear spectacles,” said Moses Sam Paul working in Heptagon Technologies The positive impacts are that TikTok has a chance in the field of education where the teachers can use this app in classrooms as a tool to illustrate an idea or example, which would work easily for students in schools (Brittany Marklin,2018). Another area where TikTok can spread its positive impact is through charity where the user shares a video based on holiday-themed augmented reality (AR) filters with the hashtag #CreateforaCause will give $2 million to charity as the users post the video. Celebrities like Ashley Benson, Khloe Kardashian, Nick Jonas, Vanessa Hudgens, Nina Dobrev and Serayah who combined with this app to raise awareness for the campaign (Robert Williams,2018). TikTok is one of the top media apps which gives an opportunity to people who can showcase their acting skills and other talents through this app which may help the users to get chance in acting in film industries. As TikTok contains more negative influences than positive influences. An article published by The New Indian Express (2019) announce that in December alone 36 calls from children and adults was received by the counsellor of Tamil Nadu at the 104 helplines regarding TikTok bullying, harassment and addiction. A 23- year-old who committed suicide in Vyasarpadi in Tamil Nadu, he took the dangerous step after he was teased online for dressing up like a woman and posted on TikTok. Most targeted audience in this app are school students who are often seen in school uniforms posting videos of themselves in classrooms which give an opportunity to stalkers to guess which school they go to. “If (The New Indian Express, 2019). “A lot of the content (on TikTok) is negative, especially for children,” said Rudiantara is the reason why this has been blocked in Indonesia because the content in it is not suitable for children and not educational. Another article from The Economic Times (2019) states that the court of India ruling to ban the app TikTok from downloading as it contains “pornographic and inappropriate contents” said the government. Children were vulnerable and might get uncovered to sexual predators (The Economic Times, 2019). In 2019 India alone has obtained 88.6 million TikTok users regardless of the inappropriate content it holds. Youngsters who are getting addicted to TikTok or other similar apps, their future is in danger and because of this the mindset of the young children are ruined. It also exposes kids and Indian teenagers to cyberstalking, online predators and being victims of criminal offense. TikTok was compared to Blue Whale Challenge by the Madras High Court which lead to youth committing violent actions and impose self-harm. Moreover, it has been expelled from using, spreading and downloading any videos in India. Methods and Procedures In this paper, a primary research has been conducted through content analysis of parent‟s comments and feedback on TikTok and its effect on children. The idea was to look for most commonly used words (expressed as experience with TikTok application). Data was at all china wants demographic data from ByteDance‟s userbase, it will perhaps be able to pull out more data than the Indian Inappropriate Content Inappropriate songs and lyrics Promoting nudity Adult language Mature content Pornography X-rated contents More of inappropriate content. Graphic violence Toxic and offensive app Mature eyes only Nasty app for kids Disturbing and addicting Privacy and safety Poor privacy precautions Sexual predators Privacy settings not working Paedophiles Private accounts do not help Not for kids under 16 Mental health Depressing Cyber-bullying Table 1: Thematic Analysis of Parents Feedback on TikTok App-store 189

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