Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame

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Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame ( living-a-moment-impact-tictok-influencing-younger-generation )

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Nov-Dec 2018 because a “friend of mine had suggested this application”. She always wanted to be an actress or do with performance arts. She jointed TikTok to explore her acting talent. She mostly posts videos on famous Bollywood songs, mimicking dialogues or trending videos, “I choose the videos and craft it the way I like, I do not take requests from viewers”. Her parents have been fine, are positive and supportive. She has 10k followers on TikTok. I received positive comment like, “superb, nice, looking nice”. She said that perhaps she gets these comments more because of her appearance than talent. As for negative comments, viewers post body shaming comments that she would ignore and prefer not to react. People can be “nasty and post extremely cheap comments sometimes”. She feels that she has not achieved micro fame but yes, at times, people recognize her, and she feels happy about it. She also felt that this application is not very safe for children as there are stalkers and child predators. There is high vulgar content, which is not good for children and minor. This application has also improved “my dressing sense and learnt how to carry myself socially”. I like some social media influencers: Pinky Francis, Ashiqa Bhatia, Avneet Kaur and Rishab Chawla and Abhishek Kumar. 3. Rahul Krishna is a 21-year-old boy from Kerala, India. He has 40 k followers. He had joined Musicl.ly initially in 2015 for entertainment purpose. My “friends suggested, and I got addicted to it” and what I liked the most was when “people posted their response and commented that my acting skills was good, I realized I could be an actor and it became my passion”. Most of his videos are based on emotional and expressive content. He also takes request from people. “I am doing an album song with my friends right now”. He doesn‟t think he is a TikTok celebrity and see any micro fame coming along the way. He said, “Lots of people are there so I am not the one with best talent”. He agreed to getting a lot of female attention, but not faced any stalking. I do get negative comments from “people who discourage creative ideas” but he said his friends have been receiving body shaming comment and trolling. He believes “TikTok is nice entertainment app but also has a negative side” as one gets public attention which could be unnecessary. There are people who approach to extract personal information through fake accounts. My parents have initially called me “crazy” and didn‟t support. Now they have changed their mind and started supporting. I think minors and kids should use it properly and carefully as content/material is way open in India, then in Dubai which is restricted and safer. Girls post exposing videos to get quick likes and recognition, which is not based on talent or expression. Rahul felt his confidence level has improved, he speaks better, and his dressing sense has changed for good. Asbar Ali, 22-year-old student partially from Kerala and partially from Mumbai. He joined TikTok in October-November of 2018 and currently has around 4K followers. He started TikTok with a group of his friends to entertain others and kill boredom. In the beginning, He was not used the features of the application but once he got a hang of it, he opened doors for himself. He has received a lot of positive reviews on his videos, with people calling it „superb‟, „good acting‟ and encouraging him to continue. However, he has not received any negative backlash on his videos but acknowledges the fact that when he makes videos with any girl, people make derogatory comments on the girls acting and dressing style even. On his account he makes tons of musical and duet bits as well as videos with his friends. His parents have watched his videos and encourage him to continue making them, while being vigilant of the content and maintaining his grades. He is a part of the UAE TikTok artists group. Once you‟re a member of the TikTok team “you can‟t be a member of any other social media platform because of the contract” and in case if you enter your account would get deleted from TikTok as the member has violated the contract. He has noticed that at times female TikTok stars have trouble reporting inappropriate as they do not want to indulge in any trouble outside the application. The new policies instated in 191 4.

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