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the app have made it easier to block out inappropriate content with new features like blocking comments section, reporting fake profiles etc. He also stated that in UAE the app is strictly maintained, and improper content get deleted immediately compared to India. He believes these features have made it easier and safer for people to make videos on TikTok. As for, what he thinks about children making videos on the app, “Age is just a number” anyone and even 10 or 100 likes makes them excited and motivates children to make more videos. Everyone should make videos on the TikTok and view it only from an entertainment perspective. Conceptual Model (Road Map to TikTok Micro-Fame) As shown in Figure 1, conceptual model demonstrates the roadmap of the TikTok micro-fame. It is used by users in different age groups, apparently no restrictions on that. It is used by two dominant age groups: minors (under teens) and teenagers. It also displays how parents played a role in their journey of achieving micro-fame and exhibits the reasons to use the application along with negative and positive effects of this application. Discussion This study focuses on the concept of TikTok gaining it sudden massive attention. This is also supported by two theories, one of the theories is the user‟s centric theory which means which mainly focuses on users and their needs. As TikTok is an app which emphasis on users‟ requirements which results in easy access to TikTok users. Another theory is the business model theory where the company mainly focuses on financial, societal, cultural and other conditions. The main business model behind this app is the Byte Dance which has secured its funding from SoftBank and additional deposits consist of $3b with an estimate of $75b. Loren Gray, Baby Ariel, Savannah Soutas, Liza Koshy who have created their fortunate brands and have their own music careers and most significantly YouTube channels. These influencers who have gained massive followers and can earn millions of dollars as more brands are ready to collaborate with them on this phase. Including both Google Play downloads starts and Apple App store, this app graded third in the world as of November 2018. It has also gained 4th position in the world subsequently at least Figure 1: Roadmap to TikTok Micro-fame 192PDF Image | Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame
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