Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame

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Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame ( living-a-moment-impact-tictok-influencing-younger-generation )

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digital security. It should also enable users to report content that are inappropriate and violate community guidelines. This study would also help parents to recognise the negative impact such image-focused applications have on the children and enlighten teenagers to be more vigilant while using the app. From the above data collected it was seen that there were similarities in the issues raised by parents‟ opinion and the participants‟ interviewed. Both parents and the interviewees state that vulgarity and inappropriate comments are present on the app where the interviewee‟s asserting that girls are more likely to face cheap and objectifying comments. In the aspect of privacy settings, most claim that the app is quite safe with new laws being implemented post the ban of the app in India. As for minors, it‟s not safe with its highly suggestive and vulgar content. Two of the interviewees said that kids need to be monitored on the app as “age is just a number” . I would conclude this study by stating that this app should follow to the part of “gatekeeper” and should eliminate the energy of harmful content. It can also improve the “aesthetic taste” and encounter the high level “spiritual needs” of users by giving quality content. This paper also discusses reviews given by individuals “microcelebrities” about TikTok. References  https://economictimes.indiatimes.com/te ch/software/all-about-tiktok-the-chinese- app-in-the-eye-of-a-storm-in- india/articleshow/68739941.cms  C. Gennaro. (n.d). TikTok Business Model: The Rise of Creative Social Media by AI - FourWeekMBA. Retrieved from https://fourweekmba.com/tiktok- business-model/  C. Nicola. (2018, august 16). Parents may worry about China's social media app TikTok, but it‟s far from a waste of time. Retrieved from https://yp.scmp.com/news/features/arti cle/110179/parents-may-worry-about- *** chinas-social-media-app-tik-tok- it%E2%80%99s-far-waste  E. Kyleigh. (2018, December 19). Top 10 TikTok Influencers. Retrieved from https://neoreach.com/top-tik-tok- influencers/  G. Mohul. (2019, April 4). TikTok Has Been Banned in India; HC Says TikTok Is Polluting Youngster. Retrieved from https://trak.in/tags/business/2019/04/0 4/tiktok-has-been-banned-in-india-hc- says-tiktok-is-polluting-youngsters/  Clock is ticking: Experts urge caution as popularity of TikTok surges. (2019, January 6). The new Indian express. Retrieved from http://www.newindianexpress.com/cities/ chennai/2019/jan/06/clock-is-ticking- experts-urge-caution-as-popularity-of- tiktok-surges-1921096.html 194  Indonesia bans TikTok music video maker app over „negative content‟. (2018, July Coconuts Jakarta. Retrieved from https://coconuts.co/jakarta/news/indon esia-bans-tik-tok-music-video-maker-app- negative-content/ https://kindaba.com/tik-tok-worried- musically-social/ Lassesen Ida. (n.d). TikTok: Should I Be Worried? Retrieved from All about TikTok, the Chinese app in the eye of a storm in India. (2019, April 5). The Economic Times. Retrieved from  T. Kat. (2018, august 6). Can TikTok Be the Next Vine or Are Seconds-Long Streaming Apps Over? Retrieved from https://www.inverse.com/article/47817- what-is-tik-tok-the-app-flooding-social- media-with-ads-and-partnerships  Xiao Yu, jiang. (2019). Research on TikTok APP Based on User-Centric Theory. Applied Science and Innovative Research, 3. doi:10.22158/asir.v3n1p28. W. Robert. (2018, December 21). TikTok ties AR content sharing to charitable giving in celebrity-filled campaign. Retrieved from  https://www.mobilemarketer.com/news /tiktok-ties-ar-content-sharing-to- charitable-giving-in-celebrity-filled- cam/544921/.

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