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June 2018. TikTok was combined with Musicly.ly app in August 2018. This allowed the Chinese app to come in the US market with Musical.ly which is already a boosting app. The design of the app is also one of the reasons for TikTok to gain sudden massive attention. First are the features available for the user like challenges, dance videos, duet feature and magic tricks that attract the youths to use this app. Second is that it needs less time to make the video which is a benefit for the users. This app has also used big data analysis which allows them to understand the likings of users and helps them to recommend varied contents to users as they prefer. This study also concentrates on the positive and negative impacts of this app. Positive influences are that this app provides a chance to teacher to illustrate an idea or example which would help students in classrooms. This app can also be used to raise awareness and for donation. It also permits users to showcase their acting skills and other talents thorough this app. As TikTok holds more of negative impacts than positive impacts. Newspaper articles have found a lot of cases where children and adults are calling counsellors at different times to complain about harassment, bullying and addiction that they experienced through this app. TikTok has been such a dangerous impacts on people that has even lead to self-harming and suiciding because of cyber bullying. This news is evident in the newspaper articles that is studied in literature review. This app mostly aims school students posting videos. This app has been creating a lot of negative content for children. The court of India reigning to ban TikTok as it includes “pornographic and inappropriate contents”. Irrespective of the inappropriate content it claims India alone has 88.6million users. This news is also observable in newspaper articles that is studied in literature review. This study also includes primary research based on content analysis of parent‟s response and observations of this app and its consequence on their children. Content analysis has been divided into themes like inappropriate contents, privacy and setting and mental health. Inappropriate contents include inappropriate songs and lyrics, sexually inappropriate content, child pornography, disgusting and offensive songs were the key concerns expressed by parents. Privacy and settings were also major worry by parents like poor privacy precautions, paedophiles, child predators and bullying. Mental health issues like bullying leads to depression and suicide shared by parents. As part of the primary data, four interviews were conducted of Students from in India, living in the UAE who regularly make videos on TikTok. All these interviewees have over 5k followers and aged from 19-22 years old. Some of the interviewee said that they started making videos to kill boredom, entertainment and others to explore their hidden talents. All four of the users had string support and encouragement from their parents but one of the TikTok user was called “crazy”. This application has helped them to increase their self-confidence, dressing sense and one of them realized that they had a serious acting potential. All of them experienced negative comments or their friends experiencing cheap and nasty comments. Negative comments like “body shaming”, “racial comments”, “their looks” and “acting skills”. Some of the interviews stated that this app is inappropriate for minor kids a it contains “high vulgar content”. One of the TikTok user mentioned that female users had a lot of trouble reporting problems directly. Therefore, TikTok is just an app for entrainment, kill boredom and to explore their acting skills. Conclusion Plethora of research and studies have been done to understand why TikTok has gained its sudden massive attention and its effects on the younger generation. This study is important so we can improve the functional perspective and user‟s perspective of this app. This platform also exceedingly provides to the user‟s preferences which often results in the misuse of its features and vulgarization of the content. There are contents that disrupts the ordinary mortals of the society, absence of effective and precise value guidance. The content seems to be standardized and some part of the content contains Violation. The user-centric theory which effortlessly validates the “uses and gratification” theory. If it‟s only based on “satisfaction” and if there is no “guidance” the entire function will deteriorate. In India especially TikTok has be a major concern leading it to the ban of the app due its inappropriate content and Pornography. I, as an Indian want to preserve a safe and confident in-app environment at TikTok. More actions should be taken to defend users against misapplication, their privacy and 193PDF Image | Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame
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