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13 Online social networks began to grow in popularity as more users became con- nected to the Internet. In the early 2000s, a number of general-purpose sites for finding friends were established, the most notable of which is Friendster. Friendster was focused on allowing friends-of-friends to meet, beginning as a rival to the online dating site Match.com. Other, similar sites created in the same timeframe include CyWorld [34], Ryze [140], and LinkedIn [95]. In 2003, MySpace [111] was created as an alternative to Friendster and the others. MySpace allowed users to heavily customize the appearance of their profile, which proved very popular with users, causing MySpace to quickly become the largest online social network. As of this writing, MySpace has 247 million user accounts, over twice as many as the second most popular network, Facebook. For a more complete history and analysis of the evolution of online social networks, we refer the reader to the numerous papers by boyd [35,36,38,39]. With the rise in popularity of online social networks, many other types of sites began to include social networking features. Examples include multimedia content sharing sites (Flickr [52], YouTube [167], and Zoomr [174]), blogging sites (Live- Journal [97] and BlogSpot [20]), professional networking sites (LinkedIn [95] and Ryze [140]), and news aggregation sites (Digg [41], Reddit [132], and del.icio.us [40]). All of these sites have different goals but employ the common strategy of exploiting the social network to improve their sites. The list above is not meant to be exhaus- tive, as new sites are being created regularly. For a more complete and up-to-date listPDF Image | Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems
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