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14 of the notable online social networking sites, we refer the reader to Wikipedia [96]. The sociological aspects behind the rapid growth and adoption of social networking sites are also the subject of much scholarship. One of the primary reasons that has been noted for popularity of social networking sites is their user-centric nature. The content that is shared on social networking sites is often information about the users themselves, such as their status, photos, and so forth. For more details, we refer the reader to the work by boyd [37]. 2.1.3 Mechanisms and policies We now give a brief overview of the mechanisms and policies that most online social networks provide. Users Full participation in online social networks requires users to register a (pseudo) iden- tity1 with the network, though some sites do allow browsing public data without explicit sign-on. Users may volunteer information about themselves (e.g., their birth- day, place of residence, interests, etc.), all of which constitutes the user’s profile. The social network itself is composed of links between users. Some sites allow users to link to any other user (without consent from the link recipient), while other 1In the rest of this thesis, we use the term “user” to denote a single unique identity in a social network. Clearly, a single human may create multiple identities, and may even create links between their own identities. We consider each of these identities as separate users.PDF Image | Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems
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