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[1] Google's Broad Search Ranking Algorithm Data Table 1 illustrates global variables – in a generic approach - that influence in the results of a global search query performed on Google. Each group is also categorized into related subcomponents that are listed in the succeeding tables below. Variables of General Google Search Ranking by Moz Domain-Level, Link Authority Features Page-Level Link Metrics Page-Level Keyword Features Page-Level Keyword- Agnostic Features Domain-Level Brand Metrics Domain-Level Keyword Usage Domain Level Keyword- Agnostic: Page-Level Social Metrics These metrics are based on link or referral citations such as quantity of quality links to this domain, also determinant to domain-level final page rank result These elements include link metrics to the individual ranking page such as quantity of referral links and Page Rank. It is associated with quantity of external links to the page, anchor text distribution and quality of external links These features describe use of the keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes) These data relate to the search result page features despite of the explicit keyword being used on search and its semantical value. It includes page content length, use of https, use of structured data among others These features describe elements that indicate qualities of global branding and brand metrics related to the root domain. Example: offline usage of brand/domain name, mentions of brand/domain in news/media/press, toolbar/browser data of usage about the site, entity association These elements cover how keywords are used in the root or subdomain name, and how much impact this might have on search engine rankings to a particular query search These features relate to the entire root domain features despite of the explicit keyword being used on search and its semantical value. It includes domain age, responsive design and other general domain attributes These features relate to third-party metrics from social media sources for the ranking page. Table 1. Variables of General Google Search Ranking by Moz Furthermore, for each group listed above the respondents evaluate each one of related subcomponents separately. 10PDF Image | Prova de trabalho de projeto conducent
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