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[2] Domain-Level Link-Authority Features Table 2 shows page variables that are based on link or citation metrics such as quantity of quality links to this domain, which determine the page rank. In other words, it's relevant that your site has quality links coming into all of its pages not just the page that is the particular result of the search algorithm. Furthermore, Google will prioritize sites that are considered an “authority” in related market segment, and authority sites frequently have lots of "citations" to several pages in the same domain. Variables related to Domain-Level Link-Authority Group Quantity of unique linking domains to the domain Topical relevance of linking domains Raw popularity of the domain as measured by Moz Trust of the domain from as measured by Moz Distribution of linking domains' authorities/relative importance/popularity Backlinks from sites of your own geotargeted area or language Percentage of links with brand terms in the anchor text Velocity of link acquisition to the domain Sentiment of the external links pointing to the site Table 2. Variables related to Domain-Level Link-Authority Group [3] Page-Level Link Metrics These features describe link metrics to the individual ranked page such as quantity of referral links and the particular page authority rank. In this case, Google will not consider the whole domain popularity, it will put the focus on the individual page citations over the internet. See Table 3 for a better comprehension about Page Level Link aspects. Variables related to Page-Level Link Metrics Group Raw quantity of links from high-authority sites Topical relevance of linking pages Topical relevance of linking domains Diversity of link anchor text to the page Raw quantity of links from known brands/entities to page Raw quantity of unique linking domains to the page Trust as measured by the distance from a trusted seed set of pages/sites Position/context of inbound link Popularity of the page as measured by algorithms (PageRank) Link velocity of the page Raw quantity of links that employ the keyword as partial-match anchor text Raw quantity of links that employ the keyword as the exact-match anchor text Table 3. Variables related to Page-Level Link Metrics Group 11PDF Image | Prova de trabalho de projeto conducent
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