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Original Paper Research on TikTok APP Based on User-Centric Theory Jiang Xiao Yu1* 1 Si Chuan University of Science & Engineering, School of Automation & Information Engineering, SiChuan, 644000, China Received: January 14, 2019 Accepted: January 21, 2019 Online Published: February 3, 2019 doi:10.22158/asir.v3n1p28 URL: http://dx.doi.org/10.22158/asir.v3n1p28 Abstract TikTok App, as a music short video social platform, has become a popular style in short video field in 2018, dues to its huge user base and vast amount of content. From the perspective of user centric theory, TikTok optimizes the user experience in the aspects of UCD design, content production and form innovation, personalized service and so on. It satisfies the user’s needs and achieves the user’s goals. In terms of user experience, TikTok has optimized the experience in terms of interface design, human-computer interactive, UGC and PGC and OGC content production model, content micro narrative modes and recommended algorithm technology based on big data, which enhanced user loyalty. Keywords TikTok app, user-centric theory, user experience, content production, Recommended algorithm 1. Introduction TikTok has been online since September 2016. In 2018, the number of daily active users in China has already broken through 150 million, and the number of active users is more than 300 million per month. The overseas version of TikTok has also become the most frequently downloaded of Apple app store in the world, with more than 500 million active users every month in the world. It can be said that people across china entered the TikTok era. TikTok is the leader in the field of music short video social platform, which focus on vertical reading. TikTok base on the perspective of user centric theory, can optimize the user experience, meet the needs of users, achieve the goal of users, and attract users in the aspects of interface interaction design, content production and form innovation, recommended algorithm technology based on big data. TikTok can help their users create value in order to keep the user. 1.1 The User-Centric Theory In the new media age, the relationship between the media and the audience has changed from the center 28 Applied Science and Innovative Research ISSN 2474-4972 (Print) ISSN 2474-4980 (Online) Vol. 3, No. 1, 2019 www.scholink.org/ojs/index.php/asirPDF Image | Research on TikTok APP Based on User-Centric Theory
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