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www.scholink.org/ojs/index.php/asir Applied Science and Innovative Research Vol. 3, No. 1, 2019 of the communicator to the center of the user, and the audience has changed from passive acceptance to active content production and sharing. Therefore, some scholars put forward the word “user” to replace the word “audience”. “user” is the active user of information, the participant of communication, the unity of user and consumer, and is individualized rather than typed. “User centric” theory is to construct the user relationship as the center, take the user demand as the guide, take the user experience as the core, regard the user experience as the starting point and the inspection line of the content production, as an important part of media product development and production. “User-centered” theory is that TikTok enhance the deep interaction with the user, reconstructs the user connection, combine different scenarios to meet the user’s information interaction and expression needs, provide customized services, achieve resource aggregation and value creation. That needs to keep user and focus on the market value of content. The design of TikTok APP is based on user experience. The interface design and interactive design are consistent with the positioning and taste of its product users. The content production model is combined with the UGC and PGC and OGC mode that can generate mass content to meet the diverse needs of users, while the specialized and vertical content meets the individual needs of users. Micro narrative method innovate the presentation of short video content and optimizes the user experience. Its content production and channel distribution relies on big data mining technology and recommended algorithm of artificial intelligence that push accurate information and provide customized services to user. While it optimize the user experience, also creating information cocoons.TikTok excessively pays attention to the user’s experience and the creation of commercial value, also leads to the lack of social value guidance. The content has the disadvantages of vulgarization and homogenization and so on. How to take the social responsibility of TikTok, as a social communication platform.it is worth reflection. 2. UCD Design to Optimize User Experience The user-centered design (UCD) strives to focus on the user experience, needs and goals. It also help users achieve goals, and create value. User experience design includes user interface design (UI) and interactive design (ID), which caters to young people’s fashion, novelty and quirky features. The user experience is optimized from the perspective of physiology and psychology. The interaction design makes the process of human-computer interaction more in line with people’s psychological expectations and established goals through systematic design. The effective interaction method is used to achieve the goal of high availability and good user experience. In 2006, Verplank, the pioneer of Human-computer interaction, proposed that the key of human-computer interaction, proposed that the key of human-computer interaction “user-centric” is the user experience, emphasizing the human’s main position in the interaction and the ease of learning the system. It shows in three aspects: feeling, know, and do. Its goals can be analyzed from the perspectives of usability and user experience, focusing on people-oriented user needs. TikTok’s interactive interface design is order to highlight 29 Published by SCHOLINK INC.PDF Image | Research on TikTok APP Based on User-Centric Theory
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