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www.scholink.org/ojs/index.php/asir Applied Science and Innovative Research Vol. 3, No. 1, 2019 transportation time. 2.3 Analysis of User’s Emotional Experience Emotional experience is an experience activity that uses sensibility to drive psychology. It aims to capture the user’s attention and induce emotional reactions (conscious or unconscious) to improve the design of the possibility of performing specific behaviors. The user experience is optimized by the attachment of user emotion. According to data, TikTok’s current ratio of male and female users is basically the same, with 48.03% male users and 51.97% female users. In age distribution, users are mainly young people, with the highest proportion under the age of 30. They are concentrated in first and second tier cities. The characteristic of TikTok is the short video of music, which combines the strong expression ability of music with the expression of the popular culture potential of short video, which is consistent with the appeal of young people. According to the survey, college students expressed high satisfaction with the originality, fun, practicality, real-time and freshness of TikTok content. TikTok, with the slogan of recording a good life, has been recognized by users for spreading the atmosphere and sharing fun. Young people always have the feeling of being unable to stop browsing. This unconscious emotional experience captures the user’s attention and improves the ability to watch TikTok. 3. UGC and PGC and OGC Content Production to Meet the Diverse and Individual Needs of Users According to statistics, TikTok’s user has more than 200 million in the second quarter. It has a huge number of users. The contents of the short video of TikTok include all aspects of the world of beauty, handsome, child, cute pet, music, dance, food, travel, technology, games, beauty, fitness and so on. The mechanism for generating mass content is its user-driven content production. That is the fusion mode of UGC and PGC and OGC. Content can only achieve user viscosity if it can meet the needs of users. Uses and Gratifications theory of communication holds that people use some form of media is being able to meet certain needs. Content production of TikTok is closer to users’ lives, realities and emotions demand, meeting the psychological needs of users. From theory of Maslow‘s hierarchy, this, getting friends and love, respect recognition, is a higher level of demand after meeting physiological and security needs. The content producer of the UGC mode is an ordinary user and has no professional knowledge. They create and disseminate content based solely on personal experiences and interests. TikTok has almost no threshold for content producers. Users create personalized, lively, fresh, fun, and creative 15-second music video content based on their own preferences, along with a variety of fun and interesting music, and the addition of personalized effects and filters. It not only mobilizes users’ enthusiasm for content production, but also enables the TikTok platform to obtain massive content at a very low cost and enrich the content form and continuous content source. The sense of participation and sense of accomplishment gained by the TikTok users, also enhance their loyalty to it. When ordinary users 32 Published by SCHOLINK INC.PDF Image | Research on TikTok APP Based on User-Centric Theory
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