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www.scholink.org/ojs/index.php/asir Applied Science and Innovative Research Vol. 3, No. 1, 2019 generate and receive content based on the same interests, they can establish communication and interaction with other users. This provides users with a topic exchange community to meet their social needs. The establishment of social relationships helps to enhance the user’s stickiness of the platform. The sharing mechanism has a positive meaning for building social relationships. TikTok produces content based on the ugc model, reflecting its emphasis on user activity and loyalty. Content producers of the PGC model are individuals or experts with expertise in particular areas. They have a certain influence and popularity in certain fields, such as Wu Yi fan and other stars, novelists, foodies, writers, designers and so on. They produce professional, deep, vertical and high quality content based on their expertise. High-quality content is more attractive to users and helps to achieve user diversion. Content producers of the OGC model are practitioners with a certain level of expertise and professional background. They produce content based on the perspective of professional identity and create value with the platform. The OGC mechanism sets a higher threshold for content producers. It requires not only the expertise or qualifications of a particular field, but also the professional identity of the producer. To some extent, quality producers are selected to help produce more high quality content. The platform insists that “content is king” and produces high-quality content to make up for the defects of the UGC model. It can further meet the individual needs of users to keeping them, increasing their loyalty. TikTok insists on the user center. It classifies users from the general, professional, and professional aspects to produce a variety of content that meets the needs of users. The platform meet the individual needs of users through a variety of classification methods. Due to the content fusion mechanism of UGC and PGC and OGC ordinary users express their individuality through TikTok and develop social channels. Professionals such as celebrities can increase their influence, and professionals can attract traffic to create business value. At the same time, the three increase the attractiveness and participation of the platform, which can not only exert the scale advantage, but also obtain stronger user stickiness. At present, the number of daily active users in China has already broken through 200 million. TikTok not only needs to expand the form and content depth and value in content production, but also increases the appeal of content to users. 4. Innovative Content Expressions to Cater to User Interests TikTok focuses on a 15 second short video of music to cater to the fragmented attention of user. The content of the 15-second short video innovated the “micro narrative” model. The content has the characteristics of story, clear context, reverse, unconventional, and creative. It greatly satisfies the user’s curiosity. According to the American scholar E. M. Rogers, “theory of diffusion of innovation”, refers to a “concept, practice, or thing” that is considered novel by an individual or other adopting organization. It spreads among members of a certain social group through certain channels over a period of time. The novel narrative mode of the short video has enriched the expression of the content 33 Published by SCHOLINK INC.PDF Image | Research on TikTok APP Based on User-Centric Theory
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