PDF Publication Title:
Text from PDF Page: 003
Web Site: www.ijettcs.org Email: editor@ijettcs.org, editorijettcs@gmail.com Volume 2, Issue 3, May – June 2013 Figure 5: Search Engine Optimization Flavors White Hat SEO The proper and best way to optimize any website is called WHITE HAT SEO technique. This type of optimization is well supported and appreciated by all search engines, mainly by Google. Because this technique of SEO is a natural way to achieve better results, if the website is regularly updated with quality and unique content, gets better links from relevant niche websites and blogs. This means that the webmaster does not take a single attempt to mislead search engine and does not try to cheat. Gray Hat SEO If the webmaster uses some irrelevant techniques to optimize their website is known as GRAY HAT SEO technique, simply we can say if the optimizer may buy or exchange links with other websites to get better search engine ranking but it will be not accepted by the search engines. This technique is not long term for search engine ranking. Black Hat SEO If a webmaster or optimizer is doing spamming in link building or making irrelevant links with some irrelevant niche websites, this will be considered as Black Hat SEO Technique. This technique of SEO is very dangerous for long term results because as the regular updates in search engine algorithm crawler will easily judge the spammed techniques to optimize websites. Types of Search Engine Optimization We can divide the search engine optimization techniques into two parts. First one is On Page SEO and another is Off Page SEO. The search engine optimization techniques divided into two parts: On Page SEO: in this technique, the optimization part would be done in the coding of website. On Page SEO Elements: Title Tag: the title tag is the really important for good search engine ranking. Search engine crawl the content of this tag on the priority basis. A page title is the first thing, a search engine will look. Meta Tag: there are two primary Meta tags used in Search Engine Optimization, that is keyword and description tag. Alt Attribute: Search engine only reads the alt attribute of the image tag. ISSN 2278-6856 Header tags (H1, H2 and H3): HTML Heading Tags are equally important for search engine point of view. Permalinks of Web Pages: The Meaning of Permalink is URL (uniform resource locator) of a webpage. It should be keyword oriented and SEO friendly. Internal Linking: Internal Links are hyperlinks that point to the same domain. This factor is also important for search engine point of view. Keyword Density: Keyword Density is the percentage of times a keyword or phrase appears on the web page compared to the total number of words on the page. Keyword Density is really important in terms of SEO. Sitemap: In Sitemap, all important website links are available with date and updated information of page. Search Engine will crawl the sitemap links on the priority basis [4]. Off Page SEO: This is the technique for making back links. Back links are normally termed as link back from other website to our website. Back links are important for SEO because search engine algorithms give credit, if any website has large number of back links. As well as back links increase, website popularity will increase. Search Engine Optimization Benefits: Popularity: By this technique popularity will increase. Increase Visibility: Once a website has been optimized, it will increase the visibility of website in search engine. More people will visit website. Targeted Traffic: Search Engine Optimization can increase the number of visitors to the website for the targeted keywords. High ROI (Return of Investments): An effective SEO campaign can bring a high return of investment than any other marketing. it will increase the volume of sales. Online Marketing And Promotion: best strategy for promotion[6]. 3. CONCLUSION Search Engine is really useful tool in present era of web. There are many of search engines available in market, but most popular search engine is Google. So for getting topmost results in web, we have to use search engine optimization technique. Both on page and off page search engine optimization techniques are important for better search result. In the three flavors of SEO, White Hat SEO technique is the best and long term as well. ACKNOWLEDGEMENT I would also like to acknowledge this research paper to my father Late Sh. Sushil Kumar Jain (Ajmera), His memories and motivational thoughts inspired me to do Volume 2, Issue 3 May – June 2013 Page 101PDF Image | Role and Importance of Search Engine and Search Engine Optimization
PDF Search Title:
Role and Importance of Search Engine and Search Engine OptimizationOriginal File Name Searched:
search-engine-optimization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)