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Figure 1 - 95,10% of the www.oamk.fi domain’ users were in Finland (From December 2016 to December 2017). Still, on the same period, 69,08 % of the website users were using Finnish language as default language, while 29,70 % were using English language. That means that most of the users are Finnish speakers, but there is still a large amount of people that use the website in English, which reinforces the necessity of making the content universally available and the need of internationalization. Figure 2 - 69,08 % of the www.oamk.fi domain’ users were using Finnish language as default language, while only 29,70 % were using English language. According to Ahola, 2017, SEO performance can be judged by time spent on a site, number of pages reviewed, or conversions themselves. In the case of Oamk, the situational analysis showed that users were usually spending less than 10 seconds in one page, which is a very short time. This kind of analytics might be a signal that users are not engaging to the content provided or are not finding what they were searching, or are facing loading problems, for example. Thus, deciding 14PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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