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to quit the pages early and affecting the reputation of the content. The evidence of engagement level in Oamk’s website is demonstrated below: Figure 3 - Engagement level from 29/11/2016 to 29/11/2017, one-year interval. Concerning the positive points, Backlinks were a strength for Oamk on the situational analysis. It was identified that the school has a great number of backlinks. The number of backlinks a website has is a good indicator of its popularity or importance, which strengthens the domain authority and can help to leverage search engine ranking. (Busche, 2017) Figure 4 - Figure 6: Number of links on Oamk.fi domain. Source: SEO Report Card. UpCity, Dez/2017 Moreover, the high number of Oamk’s backlinks versus another multidisciplinary university of applied sciences can be seen from the picture below: 15PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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