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Figure 7 - HTML Code detail from www.oamk.fi/en with same Meta-Description and Meta-title: “Oulu University of Applied Sciences”, without mentioning Oamk nor any keywords. Retrieved on 07.12.2017. As an evidence for the lack of search engine friendly titles and descriptions (Title and Description tags) on the main English webpage, Print Screens from Google search engine results pages (SERPs) were taken: Figure 8 - Google search results for “Oulu University of Applied Sciences” showing misleading description of Oulu Entrepreneurship Society, retrieved on 29.10.2017 Another example of the lack of search engine friendly titles and descriptions, is when Oamk uses the school name in Finnish in the title of an English page, and does not use any meta description containing focus keyword, as demonstrated by the next the next figure: 18PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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