PDF Publication Title:
Text from PDF Page: 017
important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise with the description of a page's content and it will be the blue link in the SERPs. Moreover, Meta descriptions are HTML attributes that provide concise summaries of webpages. They commonly appear as a short grey sentence underneath the blue clickable links (titles) in a SERP (Moz, 2017). Still, another important concept related to SERP and relevance, is the meta-tags concept: Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. It is little content descriptors that help tell search engines what a web page is about (WordStream, 2017). In the evidence below, the Oamk’s main English page appears in Google SERPs with a misleading meta-description about Oulu Entrepreneurship Society. Moreover, in some English pages, Oamk was using the meta-keywords which are not recommended for SEO in 2017 anymore (Yoast,2017; Moz,2017) with words in Finnish language. This can make the website hard to find by search engines, as the language tag of the website’s English version is English. Figure 6 - Detail of Google search results for “Oulu University of Applied Sciences”, retrieved from Google on 9.11.2017 Still, a print screen of the Oamk main English page was taken (see the next picture), showing that Oamk was using the same Meta-description and Meta-title “Oulu University of Applied Sciences” for the English main webpage of the website, without mentioning Oamk nor any focus keywords, which can make harder for search engine’s users to understand what the content of the page is about, affecting relevance and readability. Focus keyword is the search term that a company most want their page to rank for, so when people search for that keyword or phrase, they should find the company (Yoast, 2018). The focus keyword should appear in title, description, H1 & H2 tag, body, and other elements of the webpage. as demonstrated by the next figure: 17PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
PDF Search Title:
SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATIONOriginal File Name Searched:
SEO_in_higher_education_for_internationalization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)