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Heading tags Title & description URLs User engagement and traffic Backlinks or Inbound links Domain authority Images optimization Internal linking Structured Data Markup & Google Data Markup Helper When Oamk starts to write content focusing on SEO, they must insert the chosen keywords in the heading tags (h1, h2, etc.) Use meaningful meta-title and meta-description that identify clearly the content on each specific page. Create URL addresses based on the content it is hosting, usually displaying a variation of the main keyword of that page. If the content is good and the commissioner’s SERP result looks compelling, people will click it, go to Oamk’s site, and stay there. The users must find fast page speeds, intuitive layouts, and device-responsive experiences. This kind of experiences will make them stay on the pages and get interested to engage with its contents, generating user satisfaction. Blogs, influencers, companies, and brands in general can have included and include in the future links to Oamk’s English content. The more reputable the sources of these links are, in turn, the more valuable those links become in helping establish Oamk’s authority and higher ranking on Google. Having authoritative backlinks, meaningful internal linking, and removing unnecessary or spammy links, are all essential tactics to improve the commissioner site’s domain reputation over time. The commissioner must add Alt text and image file name for all the relevant images on the website, because without them search engines can’t distinguish one picture from another. Oamk can use internal links pointing to pages on their own website to help users navigate a topic and provide meaningful connections to guide them there. Search engines value these kinds of links because they pass on authority from one page to another. Add structured data to the website's code to get rich snippets in Google SERPs. The study confirms that being on the top of a search engine results page has tremendous advantages for institutions of higher education that want to focus on Internationalization, especially the commissioner. This thesis confirms that a higher education institution should have its website at the top of web searches in order to be universally visible. However, this might not be enough. If the results are less relevant and the text snippets are less attractive, the users still might not click. 48PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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