PDF Publication Title:
Text from PDF Page: 049
It was shown by this thesis, that higher education institutions need not only to be on the top of SERPs for their targeted search queries, but also to have relevant and meaningful snippets, URLs, keywords, heading tags, titles & descriptions, backlinks, internal linking, images file name & alternative text, and actual web content, for the purpose of attracting more clicks and ultimately more international students. The results of this thesis show that the most important fact of making a SEO plan for increasing internationalization in a higher education institution is to develop web content that takes search intent and semantics in to an account, using the technology available to build the site coherent with the keywords chosen, and to gain the most relevant international traffic. Along with the changing of SEO, search engines have also refined their general rules and evolved their search algorithm in order to protect their search results from spam and poor-quality contents. Nowadays, Google wants to offer users the best user experience that people can get. Consequently, it was shown by this work that some strategies and techniques that worked in the past may not work at the present or even cause negative impact on the website. The future of SEO is uncertain, and there is only one thing to be sure about search engine and everything related to it: it changes constantly. Thus, search engine marketing and search engine optimization will continue to be a high priority for Digital Marketing in higher education institutions, who desire to highlight among competitors, remain on top, and develop competitively. Using the implementation plan provided by this work, the commissioner is able to start SEO implementation and measure SEO’s performance. It can be observed that high quality content and well build links have been the major factor determining the ranking on Google, despite the continuous algorithms updates. The case study of Oamk has shown the important SEO techniques and extensive potential of SEO to drive organic international users and potential international students to the institution. Analysing the data provided by this thesis, it can be assumed that SEO has broad potential in digital marketing to enhance higher education Institutions growth and should be integrated as a core element in every marketing task. Further, there is a high obligation for the commissioner to consistently keep track of search engine changes, marketing trends and customize SEO strategy respectively, in order to highlight among competitors in the market. 49PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
PDF Search Title:
SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATIONOriginal File Name Searched:
SEO_in_higher_education_for_internationalization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)