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6.3 Personal and professional development Finally, I want to conclude with my personal and professional development insights about this thesis. I discovered Search Engine Optimization some years ago, when I had a blog, by searching ways to improve my blog’s digital marketing on the Internet. At that time, I was already passionate about Marketing in general, and I started to develop strong interest about SEO and Digital Marketing, to read articles & e-books about it, and got the intention to study it deeper in a near future. What I like most about SEO is that it involves creativity as well as analytical thinking, in the digital marketing context. Through my research for this thesis and by creating a Search Engine Optimization plan for Oamk, I had the chance to access and learn more about digital marketing, and about many helpful and interesting digital marketing tools such as Google Keywords Planer, Google data mark-up helper, Google Analytics and Google Webmaster tools. Besides, thanks to this thesis and as my research on this topic has been extremely interesting and motivational, I noticed that being a Digital Marketing expert can be one of my career choices, as it suits my strengths and skills. 51PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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