SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION

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SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION ( search-engine-optimization-seo-as-digital-marketing-techniqu )

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REFERENCES Ahola, A. (2017). The SEO Battlefield. O'Reilly Media, Inc. Ashford University. (2003). Guidelines For Writing A Case Study Analysis. Brick Marketing. (2017). What Is Search Engine Results Page (SERP)? Broder, A. (2002). A taxonomy of web search. Busche, L. (2017). Powering Content : Building a Nonstop Content Marketing Machine. Sebastopol, CA: O'Reilly Media. Clay, B. (2015). Search Engine Optimization All-in-One for Dummies, Third Edition. John Wiley & Sons. G5 Insights. (2017). Why User Behavior and Engagement Matter for SEO. Retrieved from https://www.getg5.com/blog/why-user-behavior-and-engagement-matter-for-seo Google Developers. (2017). Introduction to Structured Data. Retrieved from https://developers.google.com/search/docs/guides/intro-structured-data Investopedia. (2018). Internationalization. Retrieved from https://www.investopedia.com/terms/i/internationalization.asp Mediative. (2018). Trends for Marketers to Prepare for in 2018: #2 Voice Search. Retrieved from http://www.mediative.com/2018-digital-trends-2-voice-search/ Mheda Journal. (2013). Search Engine Marketing Value Proposition. Retrieved from https://www.themhedajournal.org/2013/04/16/search-engine-marketing-value-proposition/ MOZ. (2016). Revisiting "Navigational," "Informational," & "Transactional" Searches in a Post- PageRank World. Retrieved from MOZ: https://moz.com/blog/revisiting-navigational- informational-transactional-search-post-pagerank MOZ. (2017). Domain Authority. Retrieved from https://moz.com/learn/seo/domain-authority MOZ. (2017). On-page SEO. Retrieved from https://moz.com/blog/category/on-page-seo Neil Pateil. (2018). 11 Reasons You Need to Focus on Long-Tail Keywords for SEO. Retrieved from https://neilpatel.com/blog/long-tail-keywords-seo/ Search Engine Journal. (2016). How Important Are Tags for SEO? Retrieved from https://www.searchenginejournal.com/important-tags-seo/156440/ Search Engine Land. (2017). The complete guide to optimizing content for SEO (with checklist). Retrieved from https://searchengineland.com/complete-guide-optimizing-content-seo- checklist-269884 52

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