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LIST OF FIGURES Figure 1 - 95,10% of the www.oamk.fi domain’ users were in Finland (From December 2016 to December 2017). ......................................................................................................................... 14 Figure 2 - 69,08 % of the www.oamk.fi domain’ users were using Finnish language as default language, while only 29,70 % were using English language........................................................ 14 Figure 3 - Engagement level from 29/11/2016 to 29/11/2017, one-year interval.......................... 15 Figure 4 - Figure 6: Number of links on Oamk.fi domain. Source: SEO Report Card. UpCity, Dez/2017 ..................................................................................................................................... 15 Figure 5 - Example of number of Backlinks versus another multidisciplinary university of applied sciences: Oamk x Savonia Amk................................................................................................... 16 Figure 6 - Detail of Google search results for “Oulu University of Applied Sciences”, retrieved from Google on 9.11.2017 ................................................................................................................... 17 Figure 7 - HTML Code detail from www.oamk.fi/en with same Meta-Description and Meta-title: “Oulu University of Applied Sciences”, without mentioning Oamk nor any keywords. Retrieved on 07.12.2017................................................................................................................................... 18 Figure 8 - Google search results for “Oulu University of Applied Sciences” showing misleading description of Oulu Entrepreneurship Society, retrieved on 29.10.2017 ...................................... 18 Figure 9 - Example of page where Oamk uses the school name in Finnish in the title of an English page, and does not use any meta description containing focus keywords................................... 19 Figure 10 - Example of the use of meta keywords (outdated) in Finnish language on an English webpage. ..................................................................................................................................... 19 Figure 11 - Benchmarking analysis for keywords 1...................................................................... 20 Figure 12 - Benchmarking analysis for keywords 2...................................................................... 21 Figure 13 - Example of text where Oamk was using only h1 tag for a large amount of text, when it could have been developed using more heading tags. ................................................................ 22 Figure 14 - Alt Src= in Finnish Language when the picture is actually in English. Alt= did not exist for the image. Retrieved on 07.11.2017....................................................................................... 23 Figure 15 - Image search results for “Oulu University of Applied Sciences”. Old logo appearing as well as old photos. New communications images for the application process were not showing up in the main results. Retrieved on 07.12.2017............................................................................... 23 Figure 16 - Meaningful Alt attribute in important image information for prospective students. Retrieved on 07.12.2017.............................................................................................................. 24 54PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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