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Figure 17 - Googleboot found an increase of server errors. Retrieved on 22.11.17, Source: Google analytics....................................................................................................................................... 25 Figure 18 - SWOT analysis .......................................................................................................... 26 Figure 19 - SEO Strategy for Oamk's international website ......................................................... 27 Figure 20 - Number of students in Oamk, "Know short" example of search query, with answer .. 28 Figure 21 - SEO Strategy for Oamk's international website ......................................................... 29 Figure 22 - Example of Keywords comparison done during the thesis, using Google Keywords planner to define keywords for Oamk. ......................................................................................... 31 Figure 23 – Long tail keywords for Oamk's website ..................................................................... 32 Figure 24 - Free Google SERP snippet optimization tool as a guide when creating your Title and Meta descriptions......................................................................................................................... 36 Figure 25 - Oamk MOZ Domain authority .................................................................................... 39 Figure 26 -Figure 25 - Most used anchor text terms in Oamk.fi ................................................... 41 Figure 27 - Rich Snippet Example ............................................................................................... 42 Figure 28 - Example of data markup tool: Google Structured Data Markup Helper. .................... 43 55PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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