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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 43 CONTENT An independent-samples t-test was conducted in order to compare viewing time of different pictures with gender. Table 12 represents the results. Table 12 Viewing Time Per Gender Per Subject N 240 80 240 80 120 40 120 40 Mean Std. t df Sig. (2- Deviation tailed) 3.539 .238 1.028 318 .609 3.507 .250 3.533 .236 .498 318 .329 3.517 .262 3.534 .246 .505 158 .349 3.511 .283 1.778 .145 .658 158 .940 1.761 .133 Gender Picture With Animal 1 2 Picture Without Animal 1 2 Picture With Person 1 Picture Without Person 2 1 2PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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