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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 44 CONTENT There was no significant difference in the viewing time of any of the pictures for male and female. Table 13 presents the results from a paired sample t-test comparing viewing time between animals. Table 13 Viewing Time Per Animal Mean Pair 1 Pair 2 Pair 3 Pair 4 Pair 5 Pair 6 Picture With Puffin 3.507 Picture With Horse 3.518 Picture With Puffin 3.507 Picture With Whale 3.583 Picture With Puffin 3.507 Picture With Sheep 3.515 Picture With Horse 3.518 Picture With Whale 3.583 Picture With Horse 3.518 Picture With Sheep 3.515 Picture With Whale 3.583 Picture With Sheep 3.515 Std. t df Sig. (2- Deviation tailed .239 -.417 79 .678 .232 .239 -2.85 79 .006 .244 .239 -.266 79 .791 .247 .232 -2.60 79 .011 .244 .232 .102 79 .919 .247 .244 2.71 79 .008 .247 The was no significant difference in viewing times between pictures of puffins and pictures of horses, pictures of puffins and pictures of sheep, or between pictures of horses and pictures of sheep. There was a significant difference in viewing times between pictures of puffin and pictures of whales, pictures of horses and pictures of whales, and between pictures of whales and pictures of sheep. N 80 80 80 80 80 80 80 80 80 80 80 80PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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