STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 50 CONTENT References Allen, R. (2016). The star of B2C Social Media 2016. Retrieved from http://www.smartinsights.com/social-media-marketing/state-b2c-social-media-2016 Aslam, M. M. (2006). Are you selling the right colour? A cross-cultural review of colour as a marketing cue. Journal of marketing communications, 12(1), 15-30. https://doi.org/10.1080/13527260500247827 Au, V. (2012, October). 10 Creative Ways to Use Instagram for Business. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/instagram/#for%23business%23tips/ PloS one, 10(2), e0117148. https://doi.org/10.1371/journal.pone.0117148 Bakhshi, S., Shamma, D. A., & Gilbert, E. (2014). Faces engage us: Photos with faces attract more likes and comments on Instagram (pp. 965–947). In Proceedings of the 32nd annual ACM conference on Human factors in computing systems: ACM. Batty, M., & Taylor, M. J. (2003). Early processing of the six basic facial emotional expressions. Cognitive Brain Research, 17(3), 613-620. https://doi.org/10.1016/s0926- 6410(03)00174-5 Bakhshi, S., & Gilbert, E. (2015). Red, purple and pink: The colors of diffusion on Pinterest. Berger, J., & Milkman, K. L. (2012). What makes online content viral?. Journal of marketing research, 49(2), 192-205. https://doi.org/10.2139/ssrn.1528077 Castelhano, M. S., & Henderson, J. M. (2008). The influence of color on the perception of scene gist. Journal of Experimental Psychology: Human perception and performance, 34(3), 660. https://doi.org/10.1167/5.8.68 Champoux, V., Durgee, J., & McGlynn, L. (2012). Corporate Facebook Pages: When “Fans” Attack. Journal of Business Strategy, 33(2), 22-30. https://doi.org/10.1108/02756661211206717 Chauhan, K., & Pillai, A. (2013). Role of Content Strategy in Social Media Brand Communities: A Case of Higher Education Institutes in India. Journal of Product & Brand Management, 22(1), 40-51. https://doi.org/10.1108/10610421311298687

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