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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 56 CONTENT Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing Cstomer Relationships in The Social Media Era: Introducing The Social CRM House. Journal of Interactive Marketing, 27(4), 270-280. https://doi.org/10.1016/j.intmar.2013.09.008 Mander, J. (2015, September 30). Re: Half of Instagrammers Follows Brands [Web log message]. Retrieved from https://www.globalwebindex.net/blog/half-of-instagrammers- follow-brands Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of The Promotion Mix. Business horizons, 52(4), 357-365. https://doi.org/10.1016/j.bushor.2009.03.002 McEleny, C. (2016, November 25). Airlines’ engagement with customers on social media is now critical to success. Retrieved from http://www.thedrum.com/opinion/2016/11/25/airlines-engagement-with-customers- social-media-now-critical-success Middlestadt, S. E. (1990). The effect of background and ambient color on product attitudes and beliefs. Advances in Consumer Research, 17, 244-249 Montenegro, L. (2016, November 16). Why Instagram Is Social Media’s Rising Star For Business. Retrieved from http://www.forbes.com/sites/forbesagencycouncil/2016/11/16/why-instagram-is-social- medias-rising-star-for-business/#3720a9e2570e Moreau. (2016, May 4). What Is Instagram, Anyway? Retrieved from https://www.lifewire.com/what-is-instagram-3486316 Morgado, M. A. (1993). Animal Trademark Emblems on Fashion Apparel: A Semiotic Interpretation. Clothing and Textiles Research Journal, 11(3), 31-38. https://doi.org/10.1177/0887302x9301100305 Norwegian. (2017). Our story. Retrieved from https://www.norwegian.com/en/about/our-story/ Norwegian Facebook Page. (2017). Home. Retrieved from https://www.facebook.com/flynorwegiannow/?brand_redir=224180887612029 Norwegian Instagram Page. (2017). Flynorwegian. Retrieved from https://www.instagram.com/flynorwegian/PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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