STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 57 CONTENT Norwegian Twitter Page. (2017). Norwegian. Retrieved from https://twitter.com/fly_norwegian?lang=en Norwegian YouTube Page. (2017). Norwegian Air Shuttle ASA. Retrieved from https://www.youtube.com/user/norwegian Palmer, A., & Koenig-Lewis, N. (2009). An Experiential, Social Network-Based Approach to Direct Marketing. Direct Marketing: An International Journal, 3(3), 162-176. https://doi.org/10.1108/17505930910985116 Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel Blogs and The Implications for Destination Marketing. Journal of Travel Research, 46(1), 35-45. https://doi.org/10.1177/0047287507302378 Panigyrakis, G. G., & Kyrousi, A. G. (2015). Color effects in print advertising: a research update (1985-2012). Corporate Communications: An International Journal, 20(3), 233- 255. International Journal of tronic Commerce, 11(4), 125-148. https://doi.org/10.2753/jec1086-4415110405 https://doi.org/10.1016/j.intmar.2013.09.007 Phillips, B. J. (1996). Advertising and the cultural meaning of animals. NA-Advances in Consumer Research Volume 23. Phua, J., Jin, S. V., & Kim, J. J. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics, 34(1), 412-424. https://doi.org/10.1016/j.tele.2016.06.004 Park, D. H., Lee, J., & Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The moderating Role of Involvement. Elec Peters, K., Chen, Y., Kaplan, A. M., Ognibeni, B., & Pauwels, K. (2013). Social media Metrics—A Framework and Guidelines for Managing Social Media. Journal of interactive marketing, 27(4), 281-298. Pilarczyk, J., & Kuniecki, M. (2014). Emotional content of an image attracts attention more than visually salient features in various signal-to-noise ratio conditions. Journal of vision, 14(12), 4-4. https://doi.org/10.1167/14.12.4

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