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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 59 CONTENT Short, J., Williams, E., Christie, B. 1976. The Social Psychology of Telecommunications, London: Wiley. Singhal, T. K. (2016). Impact of Social Media Expressions on Engagement and Trust of Customers. Amity Business Review, 17(2). Journal of Marketing Research, 46(6), 777-787. Smilansky, O. (2015, August). Why Instagram, Tumblr, and Pinterest matter to brands. CRM Magazine, 19(8), 21-22. Spears, N. E., Mowen, J. C., & Chakraborty, G. (1996). Symbolic role of animals in print advertising: Content analysis and conceptual development. Journal of Business Research, 37(2), 87-95. https://doi.org/10.1016/0148-2963(96)00060-4 Statista. (2016). Leading social networks worldwide as of September 2016, ranked by number of active users (in millions). Retrieved from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number- of-users/ Stelzner, M., A. (2015). 2015 Social Media Marketing Industry Report - How Marketers Are Using Social Media to Grow Their Businesses. Retrieved from https://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf 68/color-saturation. The American Pet Products Manufacturers Association (2006). Pet industry spending figures. Retrieved from http://www.appma.org 14(6), 539-552. https://doi.org/10.1504/ijmc.2016.079298 TrackMaven. (2016). 2016 Social Media Impact Report: B2C Industry Edition. Retrieved from http://pages.trackmaven.com/rs/251-LXF-778/images/b2c-industry-report-2016.pdf Small, D. A., & Verrochi, N. M. (2009). The face of need: Facial emotion expression on charity advertisements. https://doi.org/10.1509/jmkr.46.6.777 Techopedia. (2017). Color Saturation. Retrieved from https://www.techopedia.com/definition/19 Tong, X., Bao, H., & Chong, A. Y. L. (2016). Predicting Adoption of Location-Based Social Media Service in Travel Decisions. International Journal of Mobile Communications,PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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