STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 60 CONTENT Van Der Heide, B., D’Angelo, J. D., & Schumaker, E. M. (2012). The Effects of Verbal Versus Photographic Self-Presentation on Impression Formation in Facebook. Journal of Communication, 62(1), 98-116. https://doi.org/10.1111/j.1460-2466.2011.01617.x Van Noort, G., Voorveld, H. A., & van Reijmersdal, E. A. (2012). Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience. Journal of Interactive Marketing, 26(4), 223-234. https://doi.org/10.1016/j.intmar.2011.11.002 Vanauken, K. (2015). Using Social Media to Improve Customer Engagement and Promote Products and Services. Journal of Airport Management, 9(2), 109-117. Watson, L. (2015). Human have shorter attention span than goldfish, thanks to smartphone. The Telegraph. Retrieved from http://www.telegraph.co.uk/science/2016/03/12/humans- have-shorter-attention-span-than-goldfish-thanks-to-smart/ http://www.workwithcolor.com/color-properties-definitions-0101.html Tourism management, 31(2), 179-188. https://doi.org/10.1016/j.tourman.2009.02.016 Work With Color. (2017). Colors Changes The World. Retrieved from Xiang, Z., & Gretzel, U. (2010). Role of Social Media in Online Travel Information Search. Xiang, Z., Woeber, K., & Fesenmaier, D. R. (2008). Representation of The Online Tourism Domain in Search Engines. Journal of Travel Research, 47(2), 137-150. https://doi.org/10.1177/0047287508321193

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