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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 63 CONTENT Appendix C – Survey for Participants in Eye-Tracking Experiment Instagram The purpose of this study is to give us a better understanding about consumer’s Instagram usage. This study is being conducted by Reykjavik University with the help of Westerdals University. The results of this study is going to be used in a Master’s Thesis about Instagram Marketing. Your response will be anonymous and will never be linked to you personally. Please write down your participant number below. If you have any questions, do not hesitate to ask the supervisor. Participant Number: 1. Gender? Female Male Other 2. How old are you? Under 20 years old 21 – 26 years old 27 – 32 years old 33 - 38 years old Over 39 years old 3. On average, how much time do you spend on Instagram per day? Under 30 minutes Between 30 minutes and one hour Between an hour and two hours Over two hours 4. On average, how many times do you check Instagram per day? 1 – 5 times 6 – 10 times 11 – 15 times 16 – 20 times Over 20 timesPDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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