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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 64 CONTENT 5. What are your three main reasons for being on Instagram? ™ To follow friends ™ Being inspires by other ™ To inspire others ™ Follow celebrities ™ Follow companies/brands ™ Searching for information ™ Other 6. Do you follow companies / brands on Instagram? (If you don’t follow, please continue to question 10) ™ Yes ™ No 7. What kind of companies/brands do you follow on Instagram? ™ Airline companies (e.g. American Airlines, Norwegian, etc.) ™ Food Brands (e.g. Coca-Cola) ™ Clothing Brands (e.g. Nike, H&M, etc.) ™ Sport Brands (e.g. Nike, Adidas, etc.) ™ Celebrities (e.g. Kim Kardashian) ™ Athletes (e.g. Roger Federer, Usain Bolt, etc.) ™ Inspirational Figures/Persons ™ NGOs (e.g. Unicef, UN, etc.) ™ Other 8. Why do you follow companies on Instagram? (Please write why you follow companies on Instagram)

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